New in Beauty: Josie Maran Cosmetics

Josie Maran Vibrancy Foundation ; Photo by Alyssa

In 2007  Josie Maran Cosmetics was founded, with 100% Pure Argan Oil as my signature ingredient. Today, JMC is a global brand with the motto, “Luxury With a Conscience.” They use pure, Fair Trade Argan Oil, grown and harvested responsibly by co-ops of Moroccan women who earn a living wage. They partner with earth-loving, women-empowering organizations, use eco-friendly packaging, and they never stop striving to improve their products and our impact on the world.

I had a chance to test out their new Vibrancy Fluid Foundation which is a foundation fluid powered by 100% Pure Argan Oil. Using a revolutionary cold-pressed process to preserve the hand-selected ingredients, Vibrancy feeds and energizes your skin with the essential nutrients it craves. It’s has a distinct scent, very earthy almost an olive oil smell in my opinion. I liked the dewiness it gave my complexion, but by the end of the day my skin had looked quite oily but take into account the weather which was humid. I would recommend this foundation for individuals who have dry or combination skin and in winter months.

Joise Maran Vibrancy Fluid Foundation 2
(Josie Maran Vibrancy Fluid Foundation, $45)


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Biodara 1 ; Photo by Alyssa