Alleycat Trade



Introducing Alleycat Trade the exclusive US retailer for cool kid brands from Australia to London, Sweden to France. Designers include Australian Fashion Week alumni Alice McCall and Magdalena Velevska, along with London based jewelry line Jacey Withers. And progressive brands like Sweden’s Rodebjer and France’s Surface to Air epitomize the AlleyCat Trade kind of cool. Founder and global coolhunter Jo Scapa’s love for travel combined with her eye for emerging designers brings the best in international fashion to the US with her new web boutique, AlleyCat Trade. Scapa’s look is edgy and fashion forward, with touches of femininity, and already has celebrity fans like Whitney Port buzzing about her selections.

On the lookbook:

“When I began to receive my fall goods, certain pieces stood out to me and I knew exactly where I would want my next look book shoot to take place. The pattern of the Ian “Copper Mountain Tank Dress” resembled a place I like to call home, my families’ ranch. The colors of the Life With Bird “Glory Box Skirt” reminded me of the sunsets at the ranch, and the Duffy “Boxy Po” colors sweater looked just like one of my families horses, Flo Jo. The entire shoot was cozy, flowy, and beautiful, just like fall fashion should be.” – Jo Scapa Founder of Alleycat Trade.

Lookbook images by photographer Christopher Glancy in Calabasas, CA.

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