Get To Know Amy Chang Editor-in-Chief & Founder of BOND EN AVANT

Amy Chang of Bond En Avant

(Amy Chang of BOND EN AVANT)

Amy Chang is the founder and editor of BOND EN AVANT. A luxury beauty and lifestyle blog founded in 2016 and dedicated to thoughtful reviews, inspiring female stories, and showcasing brands that uplift women. 

The lady’s super talented instagram feed @bondenavant has got me fixed to to screen, waiting for her next post. Get to to know the mega-babe below.

What made you decide to start BOND EN AVANT? 
When I was in high school, I used to walk across the street from my neighborhood to the local grocery store and buy Harper’s Bazaar. Vogue always felt too inaccessible to me, too mature, but there was something about Harper’s I always loved. As I got older I continued to read Harper’s and I loved that each month they would have towards the back one in-depth editorial piece on the latest in skincare: lasers, peels, facelifts, etc. I always found it so interesting and I wished that I could read an entire magazine or platform with this type of content.
So, when I decided that I didn’t want to work in PR anymore and wanted to do my own thing, I decided to create a beauty blog dedicated to what I wanted to read – in-depth articles on plastic surgery, cosmetic treatments, and luxury skincare – on a platform that’s sophisticated, chic and geared towards a younger audience, like myself.
Why did you get involved in skincare? 
Recently, when I turned thirty my parents made a scrapbook for me with drawings I had done when I was in grade school. There are crayon drawings in there of me drawing myself with perfume bottles and applying makeup! I even asked Santa Claus one year, while at a family friend’s holiday party, for my own bathroom! So safe to say I’ve always loved beauty!
When I was 19 years old I got a job working at a Shiseido counter and it deepened my knowledge about products, makeup application and skincare rituals. Then, when I turned twenty I started to get cystic hormonal acne. It was a nightmare for years! As I tried to to solve my skin issues, it took me down the skincare rabbit hole even deeper. I learned more and more about lasers, peels, and facials. I became so obsessed with skincare and I still am to this day even though, thankfully, now my skin doesn’t break out like it used to.
If you had to choose one, which skincare/beauty product would you not be without? 
I did a round of Accutane when I was in my early twenties and am now paying the price for it with extremely dry skin, so moisture is essential to my skincare routine. It’s so hard to pick just one, but right now, I would have to say I can’t live without Lotus Moon’s Cherry Blossom Healing Soothe. Aside from being natural and made with organic ingredients, it has willowherb in it which is naturally anti inflammatory and soothing. It has been proven to work as effectively as 1% hydrocortisone at reducing inflammation and it’s natural!
What do you especially want people to know about BOND EN AVANT? 
I want BOND EN AVANT to help women realize that if you want to lean into your vanity, if you want to get botox or laser or labiaplasty (which is one of the fastest growing procedures in 2016), or buy yourself a luxurious face cream that you can without judgement. I think there’s power in a woman’s right to choose for herself how she wants to look, age and be, and that’s what BOND EN AVANT is all about. Empowering women to lean into their vanity if they want to.
What do you think is the biggest misconception with the typical luxury consumer thinks about green products?
I think some consumers still think that green products aren’t as efficacious than traditional beauty, but that misconception is changing fast. There are SO many beautiful, luxurious and highly efficacious green beauty brands out there now that are changing the green beauty landscape. Susanne Kaufmann, Kjaer Weis, Lina Hanson, MayaChia, and Therapi Honey Skincare are a few to put on your radar, if they aren’t already!
Where do you see BOND EN AVANT 5 years from now?  
At the end of this month BOND EN AVANT will be one year old! I’ve learned so much this past year and I can only imagine all of the things I hope to learn over the next five! I really want to just continue bringing BOND EN AVANT readers fun, interesting, insightful articles.
I am working on expanding the content. Coming in April there will be a nutritionist writing awesome, healthy skin supporting recipes and an esthetician coming on board to answer all of your questions in “Ask An Aesthetician.”
In five years from now, I hope to still be learning, growing and making BOND EN AVANT better for the readers every day.
Who inspires you in your work?
There are two podcasts that I listened to a lot the past couple of years, The School of Greatness and Girlboss. Both interview really inspiring entrepreneurs or experts in their field, from Tony Robins the motivational speaker to Payal Kadakia the founder of ClassPass. I’ve drawn so many insights from these interviews, like the power of visualization, meditation, planning and making goals. I can’t really single out one person, but collectively there have been so many inspiring people I’ve listened to on these podcasts. I suggest you check them out!
What’s the best piece of advice you’ve ever been given?
It’s not so much advice, but there is a quote from Meryl Streep that I just love where she says, “It’s amazing what you can get when you quietly, clearly and authoritatively demand it.” I’ve always been a people pleaser and there were times I didn’t speak up for what I wanted or deserved, and I missed out on many things. But now that I’m older,  I refuse to go through life like that anymore. Now, I always keep this quote in the back of my mind and ask confidently for what I want. It’s made me so much happier with myself and life.

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