New Dior skincare launch in February 2012!

Le Petit Monde pleased to announce Icelandic Glacial Water and their partnership with Christian Dior for the 2012 launch of Diorsnow, a line of skin-whitening beauty products under Parfums Christian Dior infused with Icelandic Glacial™ water.

Diorsnow will be the first line of beauty skincare products from Dior to feature a new formulation exclusively hydrated by Icelandic Glacial™ Water.

Completely devoid of pollution, Icelandic Glacial™ Water is one of the purest waters in the world. Derived from a pristine natural spring, and free from all traces of acidity thanks to its journey through volcanic rocks, Icelandic Glacial™ Water has been deemed by Dior to have optimal biological properties and the power to recreate the best global skin environment, spontaneously improving the transparency of the complexion.

“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in skin cells, but also to act in favour of all skin transparency features. These results make it the perfect asset to go beyond whitening toward immaculate transparency,” said Edouard Mauvais-Jarvis, Scientific Communication Director for Dior. “It is so effective and so complementary to our core active ingredients that we have decided to replace 100% of the water in our formulas by Icelandic Glacialwater to reach new levels of efficiency and pleasure in the whole Diorsnow range.”

As the world’s first CarbonNeutral® certified bottled spring water for bothproduct and operations, Icelandic Glacial™ delivers water of exceptional purityto consumers with a “net zero” carbon footprint. Icelandic Glacial’s water hails fromIceland’s pristine Ölfus Spring, a naturally replenished catchment zone formedduring a massive volcanic eruption more than 4,500 years ago.

The first Dior skincare products infused with Icelandic Glacial™ water will be officially launching in the first quarter of 2012 throughout the Asian market.

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