Milk, the bicoastal “cultural hub” and creative media company that works with fashion, music, photography and film clients, just launched a tangible version of what its vision of “cool” means. Milk Makeup, an ambitious 85-piece cosmetics and skin care collection, was introduced earlier in February and is available at Sephora and Urban Outfitters.
The line is more than skin-deep marketing, what with its natural, eco-friendly product ingredients like lavender and coconut wax. A series of playful yet polished how-to videos featuring Instagram stars such as Emily Bador and Saada Ahme show products in roller balls, chubby makeup sticks and tubes of pigment meant to be applied with fingers. The packaging is unisex and minimal, and the products themselves are inspired by art supplies and Muji, the beloved NYC art and stationery store. Prices range from $10 for blotting papers to $38 for facial oil, and the goods are now available for purchase on Milk’s website.